This Is Day One: A Practical Guide to Leadership That Matters

NEW

RELEASE

The Wall Street Journal Best Seller
Hachette Book Group

A practical guide to leadership that matters

Based on his TEDx talk “Everyday Leadership (the Lollipop Moment)“—voted one of the 15 most inspirational TED talks of all time—This Is Day One is leadership expert Drew Dudley’s guide to cultivating the behaviors that will help you to succeed and empower those around you.

If you’re intimidated by the mystique surrounding leadership, this book is for you. Dudley simplifies leadership without denying its complexity, demonstrating that leadership in all its forms begins at the same clear and accessible place for everyone: what he calls “Day One.”

Day One is when you discover, define, and start to consistently deliver on your foundational leadership values. Living that day over and over is what creates leaders, and Dudley provides the key tools necessary to craft and commit to your own personal Day One, including:

A step-by-step process designed to surface your core leadership values and embed them into your daily behavior.

A roadmap to behavioral changes proven to increase commitment, pride, productivity, and happiness.

Insights into key leadership values that drive performance and impact.

Sharing the process that led him through battles with alcohol, obesity, and personal tragedy, Dudley shows you how to develop a relentless commitment to the daily behaviors that will make you a better executive, coach, or teacher, and how you can inspire others to do the same.

Most of the leadership on the planet comes from people who don’t see themselves as leaders. This Is Day One shows you how to start changing that. Through the insights of leaders of all types—CEOs, elite athletes, cab drivers, custodians, and everyone in between—Dudley helps you understand what your Day One needs to look like, reminds you why you’re a leader, and makes clear what you can do about it—starting today, on Day One.

Day One Leadership has partnered with Count Me In, a youth charity, for the pre-release of Drew Dudley’s new book. Every donation made with a purchase of the book will enter you for a chance to win a weekend in New York City with Count Me In founder, Shane Feldman and Drew in the Ultimate Leadership Challenge. This challenge will inspire you to answer key leadership value questions posed in This Is Day One. The activities will allow you to lead and make a difference!

About
The Author

Drew Dudley

Drew
Dudley

Drew Dudley’s TEDx talk “Everyday Leadership” has been viewed close to five million times and praised by Time, Business Insider, and Inc. magazines. Dudley is the founder of Day One Leadership, where he works with individuals and organizations around the world to unlock their leadership potential.

Advance
Praise

I have a problem with most leadership books. They scream from mountaintops. They quote superstars. And the authors play the role of preacher on a pedestal. But Drew is different. The pedestal has been kicked away... Read More

Neil Pasricha

NY Times Bestselling author of “The Book of Awesome” and “The Happiness Equation”

I have a problem with most leadership books. They scream from mountaintops. They quote superstars. And the authors play the role of preacher on a pedestal. But Drew is different. The pedestal has been kicked away. The superstars replaced by everyday people. And what shines through? The magical wisdom of life changing stories on how we can be better people and live better lives. This isn’t a why book. It’s a how book. You already know leadership matters. Now here’s how to do it.

Neil Pasricha

NY Times Bestselling author of “The Book of Awesome” and “The Happiness Equation”

Drew Dudley is one of the greatest leadership experts of our time, so if you care about accomplishing your goals and unleashing your fullest potential, this book is written for you. Drew provides true stories, genuine insights... Read More

Shane Feldman

CEO, Count Me In

Drew Dudley is one of the greatest leadership experts of our time, so if you care about accomplishing your goals and unleashing your fullest potential, this book is written for you. Drew provides true stories, genuine insights and clear strategies that will allow you to reach new levels of success and impact. Whether you're a CEO or recent graduate, you'll uncover incredible lessons that could transform your life.

Shane Feldman

CEO, Count Me In

If you're looking for a refreshing and new take on leadership look no further than This is Day One. Unlike most books on leadership, it provides the reader with opportunities to implement its system in everyday situations... Read More

Melody Khodaverdian

VP Partnerships, Forbes

If you're looking for a refreshing and new take on leadership look no further than This is Day One. Unlike most books on leadership, it provides the reader with opportunities to implement its system in everyday situations--from your interactions with a barista at your coffee shop to a meeting with your CEO. Dudley provides the reader with easy-to-understand stories, providing us with tools we can adopt immediately. Highly recommended to everyone: from those just starting out their career to those in the C-suite. Oh, and it should be required reading for all college students. Pick this book up and you'll see why.

Melody Khodaverdian

VP Partnerships, Forbes

This book is a game-changer. Drew Dudley cuts through the noise and explains what leadership really should be. The thought-provoking stories and candor will change the way you view your leadership, life, career, and relationships... Read More

Derrick Fung

CEO, Drop Technologies Inc.

This book is a game-changer. Drew Dudley cuts through the noise and explains what leadership really should be. The thought-provoking stories and candor will change the way you view your leadership, life, career, and relationships. Whether you’re leading an executive team to an IPO or an elementary school class to pursue their dreams, Drew Dudley will guide you through a leadership framework you can use daily to change your life forever.

Derrick Fung

CEO, Drop Technologies Inc.

This is Day One is a gem of a book! Not only does Drew Dudley show us how we are all leaders in our own way, he outlines how to help ourselves and others recognize and operationalize leadership abilities... Read More

Major General Erika Steuterman

USAF (retired)

This is Day One is a gem of a book! Not only does Drew Dudley show us how we are all leaders in our own way, he outlines how to help ourselves and others recognize and operationalize leadership abilities. Most importantly, Dudley shows us how, in a few steps, we can make this world a much better place in which to live. It’s interesting, profoundly thoughtful, chock full of personal stories and, above all, a pleasure to read. It will change you forever!

Major General Erika Steuterman

USAF (retired)

After 3 decades spent in the fitness and franchise industry, I've had a courtside seat to personal leadership and Drew has provided the blueprint in "This is Day One". Whether it's your business, your family or your health, you can't lead... Read More

Chuck Runyon

CEO, Self-Esteem Brands: Anytime Fitness & Waxing the City

After 3 decades spent in the fitness and franchise industry, I've had a courtside seat to personal leadership and Drew has provided the blueprint in "This is Day One". Whether it's your business, your family or your health, you can't lead others until you lead yourself. Start building a better life right now by reading this book on your Day One!

Chuck Runyon

CEO, Self-Esteem Brands: Anytime Fitness & Waxing the City

A deeply personal and inspiring guide for how to live and lead in a whole-hearted way. Drew Dudley offers practical but profound advice on how to live our best lives... Read More

Annie Simpson

Assistant Director, Institute for Leadership Education in Engineering, University of Toronto

A deeply personal and inspiring guide for how to live and lead in a whole-hearted way. Drew Dudley offers practical but profound advice on how to live our best lives. He speaks to the emotional courage and honesty required to live in a meaningful way and to bring out the best in others.

Annie Simpson

Assistant Director, Institute for Leadership Education in Engineering, University of Toronto

This is Day One is for anyone who wants to improve their practice of leadership. Drew is a wonderful storyteller as he walks you through a process that achieves in a book what I hope my students glean in a semester... Read More

Dr. Tara Widner-Edberg

Lecturer of Leadership Studies, Iowa State University

This is Day One is for anyone who wants to improve their practice of leadership. Drew is a wonderful storyteller as he walks you through a process that achieves in a book what I hope my students glean in a semester: how to be a reflective leadership practitioner. I appreciate how Drew does not confuse leadership (the process) with leader (the person), for when we only focus on the latter we forget the most important part of the former: the others involved. Drew is constantly reflecting on his impact on others, and I hope this book encourages others to do the same.

Dr. Tara Widner-Edberg

Lecturer of Leadership Studies, Iowa State University

This is Day One focuses on the leaders within each of us and reminds us that each interaction, each accomplishment and each day is paramount in growing as a leader, both now and in the future. Drew Dudley provides... Read More

Dr. Matthew Ohlson

Taylor Leadership Institute, University of North Florida

This is Day One focuses on the leaders within each of us and reminds us that each interaction, each accomplishment and each day is paramount in growing as a leader, both now and in the future. Drew Dudley provides the essential steps to not bask in the virtues of a chosen few elite leaders but rather celebrate the influence and impact each person has as a leader—today! A must-read for those looking for ways to lead in a way that inspires hope and change.

Dr. Matthew Ohlson

Taylor Leadership Institute, University of North Florida

Drew has a talent for making leadership accessible to everyone. His writing leaves you feeling empowered to lead in the simple moments by using personal strengths and values to navigate the spaces where you live... Read More

Dr. Amy C. Barnes

Senior Lecturer, Higher Education and Student Affairs, College of Education and Human Ecology, Ohio State University

Drew has a talent for making leadership accessible to everyone. His writing leaves you feeling empowered to lead in the simple moments by using personal strengths and values to navigate the spaces where you live and work. The relatable stories and insightful leadership lessons throughout This is Day One make it a pleasure to read.

Dr. Amy C. Barnes

Senior Lecturer, Higher Education and Student Affairs, College of Education and Human Ecology, Ohio State University